Bali is more than just a location for JOYS — it’s the soul of our brand. This island is where tropical beauty meets artistry, where slow living coexists with vibrant energy, and where every sunrise feels like the beginning of a new story. Our swimwear is born in this magical environment, inspired by the textures, colors, and spirit that Bali offers in abundance.
The turquoise waters, the rhythmic sound of waves, the golden light that falls across rice terraces at sunset — these are not just views for us; they are part of our creative process. Every JOYS piece is infused with the warmth and elegance of the island, designed to carry that feeling wherever you go.
We work exclusively with local artisans in Bali, many of whom have perfected their craft through generations. Each stitch is done with care, each cut made with precision, ensuring that your swimwear is not only beautiful but also made to last. This slow, hands-on approach means that no two pieces are ever truly identical — each one is as unique as the person wearing it.
Our collections combine the laid-back freedom of island life with a clean, modern aesthetic. The result is swimwear that feels effortless yet elevated — pieces you can wear lounging by the pool, strolling along the shore, or pairing with linen trousers for a sunset dinner.
When you choose JOYS, you’re not just buying swimwear. You’re carrying a part of Bali with you — the energy, the artistry, and the undeniable magic of the island.
